The popularity of WordPress.com is now an epidemic, not only for its simplicity but also the tremendous degree to which it allows you to manipulate your website.
The platform exhibits countless themes and plugins for businesses to choose from; however, a few limitations must be remembered at all times for your safety (as discussed below).
WordPress.com had imposed restrictions on using themes and plugins designed by third parties in the past.
Those restrictions have now become pointless as business accounts on WordPress.com will be able to install widgets and plug-ins designed by third parties.
The decision is likely to result in significant outcomes as there are tools like the Yoast, which is extremely useful in content marketing; and yes, SEO Yoast is another third party plug-in.
Pick your favorite theme on WordPress
Business users now have the option to purchase a theme from ThemeForest to install it into their WordPress account later.
Risks involved in third party themes and plugins on WordPress.com
A poorly constructed plugin or template by a third party may lead to severe consequences, especially if it acts as a medium for hackers. Even updates will fail to secure a website if there are bugs left intentionally by its designer.
It seems to me that Automattic has found a solution to secure WordPress accounts from outsiders; hence, the decision for enabling third party themes and plug-ins finally came into play.
However, only the most expensive businesses can afford it
The latest decision is not applicable to all business, but only for the expensive ones that pay $21 a month.
If this sounds too expensive, you can always consider Wix for $12/month for a shared hosting on WordPress.com.